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Justin Bieber says ’trash’ H&M merchandise was made without his approval

Justin Bieber attends The 2021 Met Gala Celebrating In America. The singer has criticized retailer H&M for releasing a collection that he says uses his face and lyrics without his approval. H&M says they followed all the proper procedures for licensed merchandise.

Justin Bieber attends The 2021 Met Gala Celebrating In America. The singer has criticized retailer H&M for releasing a collection that he says uses his face and lyrics without his approval. H&M says they followed all the proper procedures for licensed merchandise.

Photo: Getty Images / Theo Wargo

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H&M says it followed 'proper approval procedures'

Justin Bieber has alleged in a social media post that fashion retailer H&M used his face to sell a new merchandise collection without his permission.

The collection features items including a sweatshirt, a canvas bag and a T-shirt dress with Bieber's face and song lyrics printed on them.

I didn't approve any of the merch collection that they put up at H&M .. all without my permission and approval, Bieber wrote in an Instagram post on Monday evening.

The H&M merch they made of me is trash and I didn't approve it, he said in a second post, then telling fans not to buy it.

Justin Bieber took to Instagram on Monday night to criticize Swedish fashion giant H&M for using his likeness on merchandise that he says he didn't approve. (Justin Bieber/Instagram)

Justin Bieber took to Instagram on Monday night to criticize Swedish fashion giant H&M for using his likeness on merchandise that he says he didn't approve.

Photo: (Justin Bieber/Instagram)

As with all other licensed products and partnerships, H&M followed proper approval procedures, H&M wrote in a statement to CBC News.

None of the items in question are currently sold on H&M's Canadian online store.

Bieber had previously partnered with the Swedish fashion giant on his Purpose touring merchandise in 2017 and its follow-up collection released the same year.

Jenna Benchetrit (new window) · CBC News 

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