The metric system is 1 reason parts of Canada gets moo juice in bags
Milk in bags — it's a kitchen staple in some parts of Canada.
Yet there are areas of the country where the concept of four litres of moo juice coming in transparent, jiggly bags is the most inexplicable thing about life in Eastern Canada.
But what's to blame for the proliferation of bagged milk in Ontario, Quebec, and Maritime provinces but not others?
It's a question The Cost of Living heard from listeners who were confused when they had difficulty finding the same milk jugs in Ontario that are easily sourced at any grocery store from British Columbia to Manitoba, or in the United States.
This doesn't make any sense. Why would they do it like this?- Shemma Yamach, puzzled by milk bags after moving to Toronto from Edmonton
Whenever I have American friends visiting, they think the milk in my fridge is totally ridiculous, said CBC reporter Jonathan Pinto.
In Detroit, milk comes in jugs.
The reaction is similar for people who come eastward from western provinces.
Coming from Alberta, I'm used to seeing milk jugs. I went through the store repeatedly and couldn't find them, said Shemma Yamach, who moved to Toronto after growing up in Edmonton.
She quickly realized the issue wasn't that every grocery store she visited was just out of what she thought was universal — the four-litre hard plastic milk jug.
After going to people's homes and seeing that everyone had these bags of milk, and they cut them open on the corner and drink milk out of this pitcher… well, I just thought this doesn't make any sense. Why would they do it like this? asked Yamach.
The question was echoed by Pinto, who works for CBC Radio's Afternoon Drive in southwestern Ontario.
How come some places have milk in bags, and others don't?
Enter the metric system
Milk bags first entered the Canadian market in the late 1960s.
However, Canada's conversion to the metric system in the 1970s meant dairy producers needed to replace and resize existing milk containers, which were measured in imperial quarts.
Retrofitting assembly lines or replacing heavy glass bottles was an expensive prospect for the milk industry, and milk bags — which they were already experimenting with — could be easily and cheaply adjusted.
Changing a one-quart bag to a 1.3-litre bag was relatively painless, so three-quart bags of milk quickly became four-litre bags across parts of Canada.
Where my bags at?
Milk bags started to fall out of popularity in many parts of the country as the hard plastic used for things like large jugs became cheaper.
Plus, in the 1980s, Brian Mulroney's Progressive Conservative government relaxed rules on metric measurements.
This combination helped market forces take hold, and milk jugs slowly became more popular in areas of the country.
I think the shift took place less as a result of a movement away from plastic bags, and more the attraction of rigid milk jugs, said Dan Wong, president of the Western Dairy Council.
Eventually milk bags became unheard of in provinces like Alberta or British Columbia.
Why the bag for Ontario?
Ontario has remained an exception.
For decades, regulations in Ontario restricted the sale of more than one pint or about 473 millilitres of milk in containers other than plastic film pouches (aka bags), laminated containers or coated paper containers (such as Tetra Paks).
I think it was a historical regulation that stemmed back to the days when plastic jugs were very rare in the marketplace, said Dan Wong.
To sell milk in four-litre hard plastic jugs, a retailer or producer had to implement a deposit or recycling system for those products and some stores, such as the Becker Milk Company (new window), did so. Consumers could buy milk jugs at those retailers if they paid a deposit for the jug at the store.
Bags did not have this restriction, so mainstream grocery stores and milk producers stuck to the bags for the most part. This explains why Ontario grocers almost exclusively provided large quantities of milk in bags.
In other markets such as Quebec or Nova Scotia, bags and jugs have co-existed for years based on demand.
The Ontario regulation was amended in mid-2018 (new window), but consumer habits can take decades to break, so expect to keep seeing white, jiggly milk bags at your local grocery store for years to come. At least in Ontario.
CBC Radio written and produced by Anis Heydari.
listen above to hear the segment, or download (new window) the Cost of Livingpodcast.